by Ebony Newell | Sep 22, 2026 | Blog
A client asked me this last year and it was a fair question. He said if everybody’s asking AI for recommendations now, why would he pay for a website that’s built to rank on Google. He wasn’t being difficult. He’d watched his own habits change...
by Ebony Newell | Sep 17, 2026 | Blog
It’s Sunday night. You’ve got five tabs open. One says you need to be posting on Instagram daily, another says Instagram is dead and it’s all about email, a third is trying to sell you a $3,000 course on funnels, and the fourth is a blog post so full...
by Ebony Newell | Sep 17, 2026 | Blog
Ask any room full of business owners around here whether they’ve been burned by a marketing company and watch how many hands go up. The stories are almost interchangeable. Great discovery call, confident promises, an invoice, and then the responses get slower. A...
by Ebony Newell | Sep 9, 2026 | Blog
Every October I put garlic in the ground. Late in the month, four to six weeks before the ground locks up, then a thick layer of straw over top. Nothing happens for months. It sits under snow doing absolutely nothing visible. Green shoots come up in spring, I cut the...
by Ebony Newell | Sep 9, 2026 | Blog
Two contractors quote the same kitchen. Same scope, same timeline, within $400 of each other. Both did solid work last year for people she trusts. She calls one of them back and never replies to the other. Nothing went wrong. Nobody made a mistake. She just felt more...
by Ebony Newell | Sep 3, 2026 | Blog
The analytics say 400 people visited your site last month. Your phone rang four times, and two of those were somebody trying to sell you SEO services. So either the numbers are lying or something between “person lands on your homepage” and “person...
