our blogs

You took eleven photos on that job last week. The panel before, the panel after, the finished wall, the truck in the driveway at the end of a long day. You sent one to the customer, showed one to your buddy, and at some point this month your phone will tell you...

The call usually goes the same way. Somebody rings offering to get your phone ringing by next week, and the pitch isn’t wrong exactly. Paid advertising genuinely is the fastest way to put your business in front of people searching for what you do. It’s also the...

Ask ten people which platform a trades business should be on and nine will say Instagram, because the work is visual and visual does well there. It's a reasonable answer and it's usually wrong. The homeowner who's going to hire you next month is a 48 year old woman in...

You find it on a Tuesday night. Three stars, a paragraph long, and about half of it isn't fair. She's annoyed about a delay that came from a supplier, she's implying you overcharged, and she left out the part where you came back twice at no cost. Your first instinct...

She had you back twice. Once for the original job, once when something else needed doing eight months later. She told two people about you at the time. Then two years passed, her basement flooded, and she stood in her kitchen trying to remember the name of the guy who...

There's a version of website advice that treats every decision as equally important. Font pairing, colour psychology, parallax scrolling, whether your hero image should be a photo or an illustration. Meanwhile the site has no phone number visible on mobile and takes...

A client asked me this last year and it was a fair question. He said if everybody's asking AI for recommendations now, why would he pay for a website that's built to rank on Google. He wasn't being difficult. He'd watched his own habits change and figured his...

It's Sunday night. You've got five tabs open. One says you need to be posting on Instagram daily, another says Instagram is dead and it's all about email, a third is trying to sell you a $3,000 course on funnels, and the fourth is a blog post so full of terms you've...

Ask any room full of business owners around here whether they've been burned by a marketing company and watch how many hands go up. The stories are almost interchangeable. Great discovery call, confident promises, an invoice, and then the responses get slower. A...