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That Customer From Two Years Ago Just Hired Someone Else. She Forgot You Existed.

That Customer From Two Years Ago Just Hired Someone Else. She Forgot You Existed.

by Ebony Newell | Sep 28, 2026 | Blog

She had you back twice. Once for the original job, once when something else needed doing eight months later. She told two people about you at the time. Then two years passed, her basement flooded, and she stood in her kitchen trying to remember the name of the guy who...
Nine Website Design Best Practices That Matter, and About Forty That Don’t

Nine Website Design Best Practices That Matter, and About Forty That Don’t

by Ebony Newell | Sep 22, 2026 | Blog

There’s a version of website advice that treats every decision as equally important. Font pairing, colour psychology, parallax scrolling, whether your hero image should be a photo or an illustration. Meanwhile the site has no phone number visible on mobile and...
Does SEO Still Matter Now That Everyone’s Asking AI? Here’s How It Actually Works.

Does SEO Still Matter Now That Everyone’s Asking AI? Here’s How It Actually Works.

by Ebony Newell | Sep 22, 2026 | Blog

A client asked me this last year and it was a fair question. He said if everybody’s asking AI for recommendations now, why would he pay for a website that’s built to rank on Google. He wasn’t being difficult. He’d watched his own habits change...
How to Create a Digital Marketing Plan in One Sitting, on a Sunday Night

How to Create a Digital Marketing Plan in One Sitting, on a Sunday Night

by Ebony Newell | Sep 17, 2026 | Blog

It’s Sunday night. You’ve got five tabs open. One says you need to be posting on Instagram daily, another says Instagram is dead and it’s all about email, a third is trying to sell you a $3,000 course on funnels, and the fourth is a blog post so full...
Everybody’s Got an Agency Horror Story. Here’s How to Avoid Collecting Another One.

Everybody’s Got an Agency Horror Story. Here’s How to Avoid Collecting Another One.

by Ebony Newell | Sep 17, 2026 | Blog

Ask any room full of business owners around here whether they’ve been burned by a marketing company and watch how many hands go up. The stories are almost interchangeable. Great discovery call, confident promises, an invoice, and then the responses get slower. A...
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